Asos case study essay

Potential New Market 2. Potential New Market 3. Current Situation of ASOS ASOS are visited by a number of individuals on daily basis, and latest trends are shipped to a number of customers across nations and territories. The organization is also known to be having its own sites for eight specific nations.

Asos case study essay

They want to provide an inclusive, authentic, honest, consistent and high quality customer experience. Whether it is online or on mobile, Asos. They have launched services from iPhone and iPad apps to shopping via Facebook technology; all to inspire, engage and capture their customers.

Customer Service When it comes to customer service, Asos. They put their customers at the heart of everything the company does, whether it is developing a new feature on the site or expanding their territories.

Chief Executive Officer of Asos. Their philosophy is to create a great place to work by keeping a positive and motivating physical environment and culture. They market towards 15 to 34 year old women. However, a portion of their visitors are 35 years or older. Their interests include having great personal style and confidence.

They like to use their friends, social and traditional media, and celebrities as inspiration. In addition, they are constantly Asos case study essay their styles to keep in synch with their changing opinions and interests and what is trending.

They are tech savvy young women who have a wide range of tastes and interests but value simple to very fun clothing, whether they are in the work environment, hanging out with friends, or dressing formal for a party. Although Asos customers were once TV viewers who wanted to wear the clothing they would see worn on television, as the companies taste and interests have grown, so have their customers.

They are mainly women in the United Kingdom, United States, and Australia who are between the ages of 15 and 34, and a few are 35 years or older. They are customers who appreciate hip and affordable fashion and like to wear the colors, styles and brands they want.

Asos Analysis - Case Study

Their personal style is one of the most important things to them. These customers belong to families with an income bracket of 90, todollars who occasionally buy from stores like Asos.

Location Evaluation One of the major factors in strategic retailing is location, because it decides and determines what and who will occupy it. Also, location is relative to where our product will come from and the costs related to the logistics of moving product from raw materials to finished product.

Points like these and more are what retailers take into consideration when choosing a location. By being an online site, they were open and easily accessible to a very large customer market all over the world.

As it has become the go-to online fashion site for many, its location has been what has made it unique. As a single location retailer, Asos. Its disadvantages include the fact that there are no stores for customers to visit to try on clothing and see the garments for themselves.

Asos case study essay

Another disadvantage is that a lot of online stores are sold by the image that their models provide for the garments. The stores chose the models that fit the clothing best and this can sometimes intimidate customers because it causes them to become unsure as to whether or not they would look good in the garments.

However, there are some key advantages to being an online only store is that anyone who has internet can get to it and order anything and have it come in a few days. In addition, by being an online site, they do not have to worry about the hassle and costs of opening locations in different cities all around the world.

Instead, they can focus their money on a few key locations for departments to sell the merchandise and not worry about anything else.Asos Case Study Essay fashion, ASOS promises the best prices and free delivery. In the past years, there have been numerous changes in the retail industry (Braatz, ).

Markets, Marketing and Strategy IB Executive Summary is a global online fashion and beauty retailer and offers over 50, branded and own label product lines across women’s wear, menswear, footwear, accessories, jewelry and beauty.

ASOS has a wide range of clothing from shoes, coats, accessories, swimwear, nightwear and many more. It has about 50, products available and is widening its range everyday.

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Essays; Case asos; Case asos. 6 June Brand; As Seen On Screen launched as an online retailer in and is now the UK’s largest online fashion and beauty retailer. The company now has over 35, branded and own label products available.

Asos case study essay

ASOS has websites targeting the I-JK & much of Europe, USA, and Australia and ships to over . Case Study on Asos Essay. University of the Arts, London Tara Premnath A Case Study On The Globalisation And Strategic Reign Of ASOS Subject: Retail Branding and identity Abstract This report analysis the strategic branding policies of the online retailer ASOS and comprehends its position in the global market - Case Study on Asos Essay .

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